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At the intersection of nostalgia, fashion, and heartfelt creativity, a touching tribute unfolded at this year’s Cannes Film Festival. Nearly twenty years ago, a rising star made a spontaneous style choice that quietly became iconic. Now, that same moment has been reimagined in a way that blends personal history with artistic vision. In a celebration of timeless elegance — where meaning matters more than labels — this story proves that true style never fades.
3 years ago, the 50-year-old actress reflected on her debut appearance at the Cannes Film Festival, revealing that the shimmering gold knit dress she wore back in 2005 set her back just $40, proving that glamour doesn’t have to come with a hefty price tag — even on one of the world’s most prestigious red carpets.
Reflecting on her first Cannes experience, Eva Longoria had shared how she chose her outfit with little fanfare. “I was like, I’ll just wear this one, this knit gold, that feels right,” she said of the dress she had picked back then. “Nobody would’ve known it was a $40 dress.”
At the time, Longoria was rising to fame thanks to Desperate Housewives, which had debuted the previous year. She admitted she was unfamiliar with the significance of the festival, saying she “had no idea what Cannes was” when she purchased the gown from a shop on Melrose Avenue.
Now a longtime L’Oréal Paris International Spokesperson, she had also recalled being puzzled when the brand’s then-president asked “who” she was wearing — not realizing the question referred to the designer of her dress.
Looking back on her red carpet debut, Longoria had reflected on the powerful lesson her experience taught her — that true elegance comes from confidence and presence, not a designer label or price tag. “It’s not the dress, it’s the woman who wears the dress,” the actress remarked, emphasizing that style is ultimately defined by the wearer.
This year, Ozias — the Parisian maison renowned for its rare, bespoke handbags — honored Eva Longoria in a uniquely heartfelt way, paying tribute to her iconic $40 Cannes dress with a custom creation. Known for its extraordinary craftsmanship and distinctive artistry, the brand designs one-of-a-kind pieces that blend elegance with personal storytelling.
On Ozias’s Instagram page, the designer shared images of the exceptional bag and a picture of Eva at Cannes’ red carpet 20 years ago. The caption read: “In 2005, I was 10 years old. @evalongoria was attending her very first Cannes Film Festival as the new face of L’Oréal. Back then, she had no idea what Cannes really was. She bought a $40 dress in Los Angeles, and everyone thought she was wearing couture. As a Pop Culture lover, I live for these moments. And today, nearly two decades later, I’m in Cannes offering her my own tribute to that $40 dress. And honestly... I still can’t believe it.”
Eva shared photos of herself wearing the bespoke bag on her Instagram feed, and also took to her Stories to post additional images and a video, expressing her delight and surprise at the thoughtful, creative gift.
Today, Eva is a top-tier star — the kind who wears designer outfits worth thousands of dollars without blinking. For example, this striking dress Longoria wore in 2024 is estimated to cost around $1,900.
But the truth is, she looks just as stunning in anything she wears, whether it’s couture or casual. It’s not just the clothes — it’s the confidence, the presence, the way she owns every look. That’s the real power of Eva: no matter what she’s wearing, she always shines.
Eva’s dresses this year are turning heads left and right — and here’s one of her boldest looks yet.