Mattel Celebrates Diversity and Inclusion With Its First Barbie With Downs Syndrome

4 months ago

Move over, Ken — there’s a new doll in town! Barbie just released its first-ever doll with Down Syndrome, and we couldn’t be more excited. This breakthrough moment is a celebration of diversity, inclusivity, and all the wonderful things that make us unique.

Mattel introduces the first Barbie with Down’s syndrome.

Mattel, the world-renowned toy manufacturer, has taken a bold step towards promoting inclusivity with the release of its first-ever Barbie with Down’s syndrome. The brand’s newest addition to its collection will be available for pre-order from Smyths across the UK starting today. The move is aimed at representing more little girls around the world who may have felt left out in the past.

The new doll promotes inclusivity and representation in toys.

21-year-old British model Ellie Goldstein, who lives with Down’s syndrome, has worked with big names in the fashion industry such as Vogue, Gucci and Adidas. She celebrated the arrival of the new doll, expressing her overwhelming joy upon seeing the toy. The move by Mattel is a significant milestone towards creating a more inclusive world, where every child can see themselves represented in their toys and playtime.

Mattel collaborates with the National Down Syndrome Society to create new Barbie doll

Mattel collaborated with the National Down Syndrome Society (NDSS) in the United States to create a doll that more accurately reflects women who have this condition. The doll has a shorter frame and longer torso, as well as features that are commonly associated with Down’s syndrome. This Barbie is now available as part of Mattel’s inclusive Fashionistas collection.


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