How the New Beauty Ideal That’s Going to Leave Insta Filters and Plastic Surgery Behind May Look

year ago

Women’s beauty is multifaceted, and the idea of it changes, depending on the era, country, and individual opinion. But still, there are common, trendy standards created in the present time as well. In the ’90s, slim girls with pale skin were at the peak of popularity. After that, the world was introduced to Lara Croft who brought on the trend of having an athletic body, plump lips, and a small nose. Later, the world came face to face with the curvy body and particular facial features thanks to Kim Kardashian. So who is taking their place today?

The public is no longer interested in similarly perfect faces and body shapes.

Today, plastic surgery and Photoshop can give almost every person the right facial features and a perfect body shape. It resulted in natural beauty and individuality coming to the forefront.

We’re all used to the thought that the glossy pages of magazines and real life are just 2 parallel universes. But today’s fashion tendencies are fighting against this and are leaning more toward natural beauty. “Noble face” is a new type among millennial models. The name is derived from the Chinese term, “gaojilian,” which translates to “noble face.”

A high forehead, an expressive look, natural lips, a harmonious nose, and no surgical alterations — that’s how women relating to the “noble face” type can be described. The main point is that a girl should not go for plastic surgery and injections in order to feel beautiful and in demand. Understanding and appreciating one’s own natural beauty adds 100 points to their attractiveness level. Such changes in the perception of appearance are, in many ways, connected to the development of feminism.

The fashion that compliments this “non-surgical” type appeared in Asia after people grew tired of the pursuit of European ideals.

For many years, a lot of Asian girls lived under the pressure set forth by society and knew that if they wanted to succeed in life, they had no choice but to change their face with the help of plastic surgery — sometimes beyond recognition. That’s how Asian girls started to lose their individuality.

To fight back, in 2017, South Korea adopted a law that would make ads for plastic surgeries completely disappear from the metro (where they’re abundant now) by the year 2022. And the Shandong University of Art (in China) introduced a new rule: to no longer accept potential acting students who had resorted to cosmetic surgery. The academic committee believes it lessens the actors’ ability to convey emotion.

The facial features of the “noble face”

© Dimitrios Kambouris / Staff / Getty Images Entertainment / gettyimages, Photo by Joel Ryan / Invision / AP / Invision/AP / East News

This type is characterized by a slightly androgynous, restrained, and intelligent appearance with total naturalness. Such faces are gorgeous thanks to features like turned-down eye corners, overhanging eyelids, peculiar noses, naturally shaped lips, and cheekbones that a person has endowed from nature. An important thing to note is that the “noble face” doesn’t change drastically with makeup, and the value of one’s appearance doesn’t fade away with age.

This Chinese woman named Fei Fei Sun is one of the brightest examples of the “noble face” in Asia. She debuted her look in 2010 at London Fashion Week in London. In 2014, she became the first Asian model to appear on the cover of American Vogue magazine. Today, she takes part in top runway shows and is the official face of Estée Lauder.

SIPA PRESS / East News, Bertrand-Hillion Marie-Paola / ABACA / East News

In the photo on the left, you can see another example of a “noble face” from China — actress and model Monica Mok. In the photo on the right, you can see the Danish model, Frederikke Sofie, one of the few owners of natural curls in the fashion industry.

The change in beauty standards speaks on the changes in society and the world in general.

The “noble face” type, which has become the beauty ideal of the twenty-first century, is proof that humanity is trying to make the fashion industry more humane and that people understand that beauty is not only about appearance.

The only thing that remained unchanged is the importance of being well-groomed. It’s important not to neglect proper self-care when prioritizing a natural look.

Moreover, the features of appearance that people tried to erase in the past are now an advantage. For example, Quannah Potts is a famous Navajo model. Her face is decorated with traditional tattoos characteristic of the Hän people she represents. She proudly demonstrates them, not hiding them under makeup, but on the contrary, emphasizing and highlighting them.

What the next beauty type will be

It’s hard to tell what direction fashion will go in next, but thanks to AI, it will be easier to prepare universal models who will be able to adjust to any desires of society and other beauty standards.

Just look at the women from the photos above. These are digital models created by computers. Neither of them exists in real life but it doesn’t prevent them from earning real money for different brands and adjusting to any desires of a client.

The world is so big and diverse. It’s good when people don’t have to hide their differences, but it’s even better when they have an opportunity to express themselves and their natural beauty. At the same time, no one forbids entrusting modern medicine to correct small imperfections that stop people from feeling comfortable in their bodies. Have you ever gone through procedures to improve your appearance or are you a fan of natural beauty? Please tell us your opinion in the comment section below.


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